Editorial Director

Copy, campaigns and creative.

The Wins

• Double-digit grown and beaten revenue/EBITDA goals every year, a huge win credited to the leveled-up marketing and creative

• Creation of the company’s brand book

• Successful launches of the women’s collection, NFL collection.

• Successful partnerships and collateral with PGA, MLB and NFL athletes including NFL MVP Matthew Stafford.

Copywriter

Denim launch, retail stores launch and outerwear OOH campaign.

Head Writer, Original Programming and Content and Producer

Shows, ads, vodcasts, NBA & NCAA specials.

The Wins

• Wrote and produced over 300 shows and podcasts

• Was the Executive Producer and creator of branded content specials for the NBA Finals, NBA All-Star Game and March Madness

• Wrote and shot weekly digital sketches, monologue jokes and ads for the shows featuring celebrities and professional athletes

• Booked talent for a year, filling my phone with numbers of legendary athletes who needed to be walked through how to set up their camera.

Senior Copywriter

All brand touchpoints including partnerships, activations, digital marketing and OOH.

The Wins

• Successful launches with MLB, NBA, NFL, NHL and MLS partners

• Elevated the user-experience on the app with cleaner copy and flow with the UX team

• Created custom collateral for influencers to attend Coachella

• Wrote and directed branded content with the Dallas Cowboys and New Orleans Pelicans

Lead Brand Copywriter

Created brand voice, wrote for every brand touchpoint. Webby winner.

The Wins

• Launched Harry’s in Target—an insane takeover that was the most successful men’s grooming launch in the Target history

• Launched several new products including a travel kit, face wash, post-shave balm, Winston 2.0 and more

• Partnered with Partners & Spade and artists like Tim Lahan to make out there, unique content for the brand

Senior Copywriter

Product copy and naming, blogs, catalog, video, windows and retail.

The Wins

• Writing and researching over 1000 products for men’s, women’s and kids copy

• Creating OOH assets for international stores in Paris, London and Hong Kong

• Contributor to the iconic J.Crew catalog

• Maker of fun, weird stuff to sneak into the stores and window displays that were debated and discussed in several online forums (ask, as they are NSFW)