As the editorial director of Johnnie-O, I refined the brand leading up to and executing their 20th anniversary with a new brand book, new site, new copy guidelines and a flood of top-level creative from CTV, print and OOH.

The Wins

• Double-digit grown and beaten revenue/EBITDA goals every year, a huge win credited to the leveled-up marketing and creative

• Creation of the company’s brand book

• Successful launches of the women’s collection, NFL collection.

• Successful partnerships and collateral with PGA, MLB and NFL athletes including NFL MVP Matthew Stafford.

I was tapped by the Everlane to lend a hand with their denim launch and the campaign for their line of outerwear made of recycled plastic.

As the Head Writer for Original Programming and Content at Fubo Sports Network, I was the co-creator and producer of a late night style show and 2 interview shows—Drinks with Binks and The Cooligans. During Covid, we took over production of No Chill with Gilbert Arenas and Terrell Owens’ Getcha Popcorn Ready. My team and I successful navigated the switch from linear and studio production to fully remote online during Covid creating a different revenue structure.

The Wins

• Wrote and produced over 300 shows and podcasts

• Was the Executive Producer and creator of branded content specials for the NBA Finals, NBA All-Star Game and March Madness

• Wrote and shot weekly digital sketches, monologue jokes and ads for the shows featuring celebrities and professional athletes

• Booked talent for a year, filling my phone with numbers of legendary athletes who needed to be walked through how to set up their camera.

I joined the SeatGeek Creative Team to launch their video content and refine their brand voice after rapid fire deals were signed with MLS, NFL and NBA teams. With our world-class creative we handled everything from emails to national video campaigns, branding and beyond.

The Wins

• Successful launches with MLB, NBA, NFL, NHL and MLS partners

• Elevated the user-experience on the app with cleaner copy and flow with the UX team

• Created custom collateral for influencers to attend Coachella

• Wrote and directed branded content with the Dallas Cowboys and New Orleans Pelicans

My first project at J.Crew was to write a blog story about the founders of Harry’s. At first as a consultant and then joining their team, I created and refined their brand voice through marketing channels, content, video and commercials. During my time there, I was clean-shaven every day.

The Wins

• Launched Harry’s in Target—an insane takeover that was the most successful men’s grooming launch in the Target history

• Launched several new products including a travel kit, face wash, post-shave balm, Winston 2.0 and more

• Partnered with Partners & Spade and artists like Tim Lahan to make out there, unique content for the brand

As a copywriter, my main focus was product copy and menswear. During this time, I developed a knack for making something out of the projects nobody else wanted—adding more life to retail signage, creating window concepts that went viral and ultimately was assigned video, OOH and more after discovering Jenna Lyons and I shared the same offbeat sense of humor.

The Wins

• Writing and researching over 1000 products for men’s, women’s and kids copy

• Creating OOH assets for international stores in Paris, London and Hong Kong

• Contributor to the iconic J.Crew catalog

• Maker of fun, weird stuff to sneak into the stores and window displays that were debated and discussed in several online forums (ask, as they are NSFW)